A newsletter is a
great way for you to stay in regular contact with your contacts.
If you can get web site visitors to subscribe to a newsletter, they become
your prospects. Through a newsletter your regular contact will build trust
and give you the opportunity to turn them into paying customers.
Golden Rule Never, never, never
send spam to people. Spam is unsolicited, unwanted, email messages.
Operate an Opt-in
newsletter that your readers have full control over, i.e. they are able to
subscribe or unsubscribe at any time.
How do you start a newsletter? Follow these
steps:
1. Planning
Decide on the title, topic and frequency of your new newsletter. Will you
produce it in text format, or HTML, or both?
2: Select a List Management Service
You could try and manually manage all the subscribe requests, opt-in
verifications and unsubscribe requests, but you will probably go insane within a month or two. It
is much better to have a professional list management service process all these
changes.
Check out Aweber - I highly recommend their
service.
3: Add Sign Up Forms To Your Web Site
Get a subscription box on every page of your web site inviting
people to sign up for your newsletter.
4: Plan Your
Content
What will you include in each issue? Articles? News? Tips?
Advice? Reader feedback? Certainly some advertisements for your eBook and
other products.
5: Format it
Neatly & Professionally
This is especially important if you are not using a professional email
service. Everyone uses different email software and what looks good for
one person using Eudora may look very different for someone using Yahoo.
Here are a few pointers:
==============================
If preparing a text version, include spaces
and lines like I have here.
==============================
Keep each line to 65 characters with a
hard return at the end of each line and
you will prevent
your
newsletter looking like
this.
If preparing your newsletter in HTML be
sure to test it by sending some sample emails and viewing them in your own
email program, Yahoo, Hotmail, AOL etc.
Step 6: Prepare
Templates
This step is mainly for those people not using a professional newsletter service.
Once
you have decided on your regular content and format, prepare a template (or
use your first issue as a template) so you can produce it in the same
consistent format each time.
More...
Choose A Publisher For Your Ebook
Build A Web Site For Your Ebook
Take Payments Online
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BoxShot3D
If you want to make your own
professional looking ebook covers, then BoxShot3D is our best
recommendation. We use it ourselves.
Virtual Cover
Creator
This software costs $89.99 and comes with more than 100 ready-to-use templates.
It costs less than you'd pay a graphic designer to create just one cover!
Ebook Graphics and Images
Using images within your ebooks will give them
a more professional look. The best way is to use Royalty Free images.
That doesn't mean free, by the way, it means "free of royalties". You still
pay for a license to use the photos in your ebook, sometimes for less than
$1 each!
Get your royalty free images from:
iStockPhoto -
Shutterstock -
Fotolia
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