A newsletter is a great way for you to stay in regular contact with your contacts. 

If you can get web site visitors to subscribe to a newsletter, they become your prospects. Through a newsletter your regular contact will build trust and give you the opportunity to turn them into paying customers.

Golden Rule Never, never, never send spam to people. Spam is unsolicited - unwanted - emails.

Operate an Opt-in newsletter that your readers have full control over, i.e. they are able to subscribe or unsubscribe at any time.

1. Planning

2: Select a List Management Service

You could try and manually manage all the subscribe requests, opt-in verifications and unsubscribe requests, but you will probably go insane within a month or two. It is much better to have a professional list management service process all these changes.

Check out Aweber - I highly recommend their service.

3: Add Sign Up Forms To Your Web Site

Get a subscription box on every page of your web site inviting people to sign up for your newsletter. 

4: Plan Your Content

What will you include in each issue? Articles? News? Tips? Advice? Reader feedback? Certainly some advertisements for your eBook and other products.

5: Format it Neatly & Professionally

This is especially important if you are not using a professional email service. Everyone uses different email software and what looks good for one person using Eudora may look very different for someone using Yahoo. Here are a few pointers:

==============================
If preparing a text version, include spaces
and lines like I have here. 
==============================

Keep each line to 65 characters with a 
hard return at the end of each line and 
you will prevent
your 
newsletter looking like
this.

If preparing your newsletter in HTML be sure to test it by sending some sample emails and viewing them in your own email program, Yahoo, Hotmail, AOL etc.

Step 6: Prepare Templates 

This step is mainly for those people not using a professional newsletter service.

Once you have decided on your regular content and format, prepare a template (or use your first issue as a template) so you can produce it in the same consistent format each time.

More...

Choose A Publisher For Your Ebook
Build A Web Site For Your Ebook
Take Payments Online
 

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