Barnes & Noble is one of Amazon’s largest competitors as a book retailer and although their share of the ebook market is considerably less they certainly have strong ambitions in the ebook sector.
William Lynch, Barnes & Noble’s CEO had this to say in early in early 2011, “We intend for Barnes & Noble to be a leader in the exploding market for digital content. We now represent 25 percent of the e-book market in the U.S., larger than our share in physical books. We sell twice as many ebooks as all formats of physical books combined on BN.com.”
The company’s history is quite different to Amazon’s. While Amazon started out as an online book retailer Barnes & Noble’s business was built on a chain of brick-and-mortar bookstores. They now have more than 700 stores in United States.
How to Publish Ebooks at B&N?
Independent publishers and authors can upload their ebooks to B&N and they will converted to the epub format. They will then be available for sale at BN.com and readable on Nook devices as well as the Nook reading apps for iPad, iPhone/iPod touch, Android, PC, etc.
To publish ebooks at Barnes & Noble you can either do it directly or via the services of an ebook aggregator.
To do-it-yourself, you go through PubIt!, a service launched in October 2010. You will need to meet these requirements:
- you must have the U.S. rights to your content
- you must have U.S. Bank Account, U.S. Credit Card, and U.S. Tax ID.
If you are an author or publisher based outside the U.S. you can still use PubIt! provided that you meet the conditions above. If you don’t meet those requirements you can still publish to B&N through an aggregator such as Smashwords or BookBaby.
Fees and Author Royalties at B&N
There is no upfront charge for using the Pubit! service. Barnes & Noble retains a percentage of the list price when your ebook sells.
You can set your preferred ebook price anywhere between $0.99 and $199.99 provided that it is not priced higher than the print edition, if any, and not higher than the ebook is priced at any other sales channel (Amazon or Smashwords, for example).
You will be paid the following royalties based on the list price:
- ebooks priced from $2.99 to $9.99: 65%
- ebooks priced below $2.99 or above $9.99: 40%
If you use an aggregator to get your ebook into B&N then you be subject to their upfront charges, other fees and royalties, as may be applicable.
To get started setting up an account visit PubIt!
To see how these B&N’s royalties compare to other stores see this chart on Ebook Royalties.
To compare ebook aggregators who could help you publish ebooks at B&N see this chart of Ebook Aggregators.