by David Goldsmith
Just how much revenue do you
think a best-selling ebook can generate in a year? Twenty
thousand dollars? A hundred thousand? Three hundred
thousand? How about twenty-one million dollars?
One of Clickbank’s publishers
has revealed that their account generated twenty-one million
dollars in retail sales during a twelve month period.
Apparently they even obtained permission from ClickBank's
senior management staff to print this sales figures on their
information page for affiliates.
This figure is gross revenue
before refunds and chargebacks, but hey, I don’t mind
refunding some of that. Even if they had a high refund rate
of 20% that leaves a tidy $16 million to pay the rent.
I have said before that
selling your ebooks through Clickbank can be very lucrative
and this success story is a testimony to that. Now we must
be able to learn from this. So who did it? And what is this
product?
The product is Fat Loss For
Idiots and it is basically an ebook and diet system.
Customers receive “The Diet Handbook” and they gain access
to an online diet generator.
I strongly recommend you take
some time to study this product, their web site and
promotional materials.
Even taking a quick glance a
few things stand out immediately.
1. This ebook provides a
solution to an everyday problem that millions of people are
looking for answers. If you want your ebook to be a
best-seller you will need to do that too.
Some examples of other products at ClickBank with very high
popularity rankings are “Earth 4 Energy – Renewable Energy
Solutions”, “Truth About Six Pack Abs” and “The Magic Of
Making Up (Get Your Ex Back)”. All of these products also
address popular, everyday issues.
2. This product is more than
just an ebook. Your own ebook might be more popular if it
promoted as more than an ebook. Call it a system. Call it as
training course. Maybe you can add audio cassettes or
videos. Perhaps you can provide some online tools or a forum
for customers in a “members only” area.
3. This product upsells. The
basic product of Fat Loss For Idiots sells for $39, but just
before making payment the customer has an option to add a
dieting system “Beyond Calories” for an additional $16.95.
Some publishers do this after
payment, by taking the customer to a special
“One-Time-Offer” page where they can buy something else,
usually at heavily discounted rate.
4. This ebook includes a
guarantee. Many ebooks come with a satisfaction guarantee
and it is mandatory for ebooks selling through ClickBank.
Fat Loss For Idiots comes with a Weight Loss Guarantee – if
you don’t lose weight you can request a full refund.
5. This ebook has a ton of
affiliates. The gravity rating of this product at ClickBank
is currently over 500, which means that there is a huge
number of affiliates who have earned a commission by
referring this publisher's product in the past 8 weeks. You
should work hard to recruit affiliates to promote your
ebook.
6. The sales page of this
ebook converts. And they have a number of different landing
pages to suit various affiliates. A good publisher knows
that they must continually split test and improve their
sales copy in order to bring in the most sales.
Affiliates will appreciate this too. They will soon stop
promoting your ebook if your sales page does not convert
well.
Those were just a few quick
observations and they are just the tip of the iceberg of
what has contributed to this product’s success. You should
take a closer look now at what they are doing to make their
ebook a bestseller.
For more information on the product visit
Fat Loss For Idiots.
About The Author
David Goldsmith is the owner
of WriterIncome.com and author of the popular e-book "25
Ways to Write for Money". You can download a copy of his
e-book today at
http://www.WriterIncome.com
Read More:
What is an Ebook?
Advantages of Ebooks
Disadvantages of
Ebooks
How Much Can You Make
with Ebooks?
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