Finally we have some hard data on Amazon’s new KDP Select program. How many “borrows” were there in December? When Amazon divided up the $500,000, how much did an author get for each book borrowed?
In December I posted about the pros and cons of KDP Select from Amazon. However without some idea of the actual numbers of books borrowed and how much an author would earn per borrow it was still difficult for many authors to decide whether KDP Select was a good option or not. Now there are some actual numbers available, and I hope this will help you to decide whether or not KDP Select is for you.
Amazon issued a press release on 12th January with the key results from December 2011. Customers borrowed a total of 295,000 KDP Select books in December. With a fund of $500,000 in December that means that KDP authors earned $1.70 per borrow. Also Amazon revealed that in December the library grew to a selection of 75,000+ books.
For January, Amazon has decided to increase the Fund. In the press release they stated, “In response to strong customer adoption of the Kindle Owners’ Lending Library (as well as seasonal, post-holiday use of new Kindles), Amazon.com, Inc. has added a $200,000 bonus to the January KDP Select fund, raising the total pool from $500,000 to $700,000.”
You can read more on the press release here.