If you have written
an eBook, you should really have your own web site to promote it. Yes, you can
probably link to it at your publisher's bookstore, but why not spend a few
hours and set up your own web page promoting it.
Part A: Setting Up A Web Site
Part B:
Selling From Your Web Site
Part
A: Setting Up A Web Site
Is it difficult to set up a web site?
A task best left to computer wizards? No way! It is easy to set up
your very own web site. Here's what you need to do:
Step 1: Choose a Domain Name
Is your book all about Antiques from China? You may want to use the domain name
www.chinaantiques.com. You can check the availability of domain names
at:
iPowerWeb -
See Domain Check in left menu.
Hostway - See domain name at top left.
Step 2: Choose a Hosting Service
Your web site pages need to be accessible 24 hours a day on a secure
computer connected to the Internet. Tip: Buy 12 month's hosting at
iPowerWeb
and you'll pay only $7.95 per month with No Set-up Fee and a
free Domain Name. Excellent offer!
Step 3: Write Your Web Pages
Web pages are written in HTML. If you're crazy you might like
to write these in raw HTML code. It makes much more sense to write your
pages using Microsoft
Frontpage or Dreamweaver
or even Microsoft Word.
It's a breeze.
Simply write the pages, format them the way you want them
to look, then save them as HTML format. At hosts like
iPowerWeb
you can simply use their web design wizard to get started.
Step 4: Upload Your Pages to Your Hosting Service
You can either do this using Microsoft Frontage or similar, or use an FTP
program like SmartFTP. Your hosting
service will give you detailed instructions on how to do this.
Congratulations! You now have a web site.
Part B:
Selling From Your Web Site
Tip#1: Set up a dedicated page for your
eBook. It's even better if you decide to have a dedicated web site just for your
book. On the web page, use a medium sized graphic of the cover, include a
book description, possibly your table
of contents, some positive references and reviews, and a Buy Now link or
button.
Tip#2:
Include a small graphic on every
page of your web site, linked to your eBook's page.
Tip#3: Use your web site to get visitors
to subscribe to a newsletter. See more in our
newsletter
section.
Tip#4:
Consider offering a time-limited
discount, e.g. 'Save $4.00 if you purchase before Friday 25th April'. Make
the date just a week or two later so the customer has a reason to act
quickly.
On
to Step 5: Taking Payments Online
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Additional
Resources
Domain Registration
Web Hosting
All-in-One Packages
Web Design &
Development
Site Optimization
Submission to Search Engines
HTML Tutorial
Domain Registration &
Web Hosting
HostGator
Our favorite. Just $7.95 monthly to
host unlimited web sites. Are you writing more than one ebook. Then set
up a separate web site for each, and just pay for one hosting package!
Hostway
One of the best hosts on the web. Register a domain name from
as little as $6.95 and get reliable hosting at a fair price together with quick, friendly, service.
All-in-One Packages
Site
Build It!
One of the very best small business site-building-hosting-and-marketing
solutions available. Get your domain name, hosting, list management, site
submission and tons more in this all-in-one package.
Website
Wizard
Another all-in-one package. Get a web site that has all the bells and
whistles (such as a two-tier affiliate program, shopping cart, credit card
processing, mailing list etc.). You will get all this without ever
having to learn HTML, CGI, Java, PHP or other "geek code".
Web Design &
Development
Microsoft
Frontpage
Dreamweaver
Web-Source.net
Comprehensive guide to professional
web site design and development.
Site Optimization
coming soon...
Submission to Search Engines
SubmitFire
Submit your website to over 3000 Search Engines.
LinkPopularity
Check how many people are linking to you.
HTML Tutorial
Free
HTML Tutorial
Learn how HTML works, the codes, the tags, etc. Even if you use
Frontpage or Dreamweaver, it is good to understand the basic concepts.
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