Boost Your Ebook Sales Using Viral Marketing
Posted by Gary on December 21, 2008 under Creating Ebooks, Ebook Marketing, Ebook Secrets, Selling Ebooks | 
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How would you like the news of your new ebook to spread like wildfire? Ebook authors typically try all sorts of techniques to spread the word about their ebooks but one of the best ways I have discovered involves viral marketing.
Viral marketing is advertising that propagates itself. It is built on the concept of a message spreading by ‘word of mouth’. Two common examples of viral marketing online are “Recommend a Friend” forms, and viral ebooks.
The idea with viral marketing is to induce visitors or readers to pass along your message to other sites or people, creating a potentially exponential growth in your message’s visibility and response.
So in reality if you use this technique you will most likely have two ebooks. The first is your main ebook, which you are selling. The second is your viral ebook to “spread the word”.
The viral ebook will probably be much smaller than your main ebook. It may be a related special report, or perhaps a sample ebook containing the first few chapters. Whatever content you put in your viral ebook MUST be very useful, related information, so that people will want to read it AND so they will be very eager to pass it on to their friends and associates.
Normally with a viral ebook you use special software to make the ebook “rebrandable”. In a rebrandable ebook, certain parts of your ebook are set up for customization. By doing this you enable your partners to insert their own business name, web site links, or even their own affiliate ID into your ebook. This gives them an additional incentive to pass on copies of it, since they can earn money by passing it on and YOU can ultimately promote your ebook get more visitors to your sales page.
So when planning your marketing for your next ebook, don’t forget viral ebook marketing. If you do it right, it’s incredibly effective. You can get everything you need, including the best software, at
http://www.publishyourownebooks.com/i/viralpdf.htm
